Motorola in China
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(Case Code: BSTR081) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR081 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
ThemesBusiness Environment |
| Case Length |
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15 Pages |
| Period |
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1987 - 2003 |
| Organization |
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Motorola |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Countries
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China |
| Industry |
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Electronics |
Abstract:
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The case examines the strategies adopted by the US electronics company, Motorola, in China. It focuses on Motorola's initiatives in the Chinese market to establish itself as a major brand. The case provides detailed information on the four-point strategy adopted by Motorola in China and the results of the same.
The case throws light on the increasing competition in the Chinese mobile handset market and the reasons for Motorola changing its strategy. The case also deals with the impact of SARS on the market and the future prospects of Motorola in China. The case provides detailed information on the Chinese mobile handset market.
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Issues:
» Reasons behind the company's decision to enter China and make a significant commitment
» Entry strategies adopted by the company across various product portfolios
Contents:
Keywords:
US electronics, Motorola, China, Chinese, brand, e four-point strategy, competition, Chinese mobile, handset market, SARS, future prospects
Motorola in China
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